Kolkata High Court stays Bloomberg UTV’s advertising campaign

MUMBAI: The High Court of Kolkata has granted an interim injunction restraining UTV News and UTV Global Broadcasting from continuing with an advertising campaign they started running recently. The injunction was granted on a petition filed by HT Media Ltd against infringement of Intellectual Property Rights.

The advertisements released by Bloomberg UTV bore a striking resemblance to the advertisements released by Mint, HT Media’s business daily, for its launch campaign in Kolkata and Chennai in 2009. Both set of ads have a mix of English and Greek words symbolising the complicated way in which business news is often delivered.

The interim injunction restricts the "printing, publishing, circulating any advertisement containing Greek symbols or words with use of English words and clarity in business news in the manner as done by the petitioner."

HT Media had served a legal notice on Bloomberg UTV prior to approaching the Kolkata High Court to stop the infringement of HT Media’s Intellectual Property Rights. In their interim reply, Bloomberg UTV denied any case of infringement of IPR.

HT Media executive director Benoy Roychowdhury said, "Mint has been built on the premise of delivering clarity in business news. We have used various advertising approaches to convey this unique proposition over the last three years. The English & Greek creative used for the Kolkata and Chennai launch campaign of Mint was yet another effort in the same direction. At HT Media, we are very keen to protect our Intellectual Property Rights."

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