Mumbai: BIGFlix, a part of Reliance BIG Entertainment Ltd, India’s largest video-on-demand and movie rental service, gives audiences a chance to participate in the LUCK…BY CHANCE contest.
The first film promotion on the portal began with the music of the month contest that will commence this week. The contest is a simple two step process to win autographed Luck…By Chance music CDs by Farhan Akhtar and Konkana Sen Sharma.
Audiences need to Log on to www.broadband.bigflix.com and answer two simple questions about the music of the film Luck By Chance after which, 25 winners would be chosen by a lucky dip.
Speaking on this occasion, BIGFlix.com COO Mr. Kamal Gianchandani said, "Luck by Chance’ is one of the most awaited movies this year with a very powerful star cast attached to the film. BIGFlix.com which is a destination for all film buffs shall be partnering to promote the film, which will include various initiatives on our acclaimed site and state-of-the-art stores. This film would mark the beginning of some brilliant new careers and it is very exciting for us to be able to be part of that"
A BIG Picture’s representative stated that -"We decided to go ahead with a music contest as the music of the film is already ruling the hearts of the people. Apart from this there will be more of such pre-release online marketing and publicity of the film’s music videos, trailers, downloads, movie previews, preview shows and contests. The activities will follow through the post release of the film with meet-n-greet events with the star cast at select cities."
BIGFlix.com will promote Luck by Chance across all 112 stores in 10 cities in the country as well to the international audiences through its Video-on-Demand (VOD) site. The pre-release promotional activities will include online marketing and publicity of the film’s music videos, trailers, downloads, movie previews, preview shows, contests and continue with other promotional activities post the movie release like meet-n-greet events with the star cast at select cities.
The film which is slated to release on 30 January is produced by BIG Pictures & Excel Productions and is directed by Zoya Akhtar. The film stars Farhan Akhtar, Juhi Chawla, Konkana Sen, Isha Shervani, Rishi Kapoor, Dimple Kapadia & has Hrithik Roshan in a special appearance.
The film is about different characters who come to the city with dreams in their eyes to make it big in Bollywood.