At this year’s FICCI Frames, PwC projected that the Indian entertainment industry touch Rs 1 trillion by 2011 with a CAGR of 18 per cent. If this growth is to be achieved or exceeded, skill sets with appropriate management capabilities would be needed, more so because of increased participation of corporate entities in media. Manipal Education, having identified a niche market, is introducing this programme and has tied up with Whistling Woods International to provide the technical support and also conduct the industry internship and training.
The two year MBA Program in media and entertainment will have specialization in film, broadcasting, new and interactive media and event management. The first year of the program would be conducted at the Manipal University campus in Bangalore, covering all general management subjects and media case studies. And the second year of the program will consists of ‘Hands On’ training at the Whistling Woods premises located at Film City, Mumbai.
The MBA in media and entertainment will be granted by Manipal University on completion of the course.
Ghai said, "We have admired the growth of Manipal Education and its contribution to education. We are happy that they are moving into higher technical areas that would support the kind of explosive growth in entertainment that the IT sector has shown in the last few decades. Whistling Woods International, which has partnered with major technology players globally, and enjoys goodwill in the industry, is pleased to offer value to the students through its industry programme while adding value to education offered by Manipal Education. We are looking forward to a meaningful association."
Manipal Education managing director and CEO Anand Sudarshan said, "The new generations of youngsters are looking for education in areas of high growth and opportunity, and media offers both the scope for creative and managerial growth. We are confident that students would seek this opportunity to further their prospects. We are pleased with the industry tie-up offered through Whistling Woods International which is based in the heart of the Mumbai film industry."
The course begins in July 2008 and admissions are open.