Marketing & distribution gurus to discuss unlocking the profitability of films at FRAMES 2011

MUMBAI: Marketing & Distribution gurus like  NBC Universal Pictures executive VP-International Production Clare Wise, Viacom 18 Motion Pictures CEO Vikram Malhotra, Google India MD Shailesh Rao, UTV Motion Picture CEO Siddharth Roy Kapur and Speical Treats(UK) MD Colin Burrows, will discuss marketing, distribution and other innovative trends in films at FICCI FRAMES 2011.
The will be speaking about how under-rated films often acquire that status as they are unable to realize their true box-office potential, right marketing strategy for such films etc.
Unlocking profitability for the Media & Entertainment Industry is a three day long global convention from 23 -25 March, 2011, at Hotel Renaissance, Mumbai. Covering the entire gamut of Media & Entertainment like films, broadcast (TV & Radio), digital entertainment, animation, gaming, visual effects, etc, FRAMES provides a platform for interaction with national as well as global leaders.
Major attractions of FRAMES 2011 are country specific delegations, structured one-on-one business meetings, FICCI-NASSCOM game developers’ conference, technology showcase, dedicated exhibition space, best animated frames (BAF) awards and innovative workshops and master-classes.