Mumbai: Mauj Mobile and Eros Multimedia have joined hands to offer Mobile content across the globe for U, Me Aur Hum.
The company has an exclusive tie-up with the Ajay Devgan-Kajol starrer for developing mobile content around the characters and script.
There will be a host of interactive content from the film in the form of ringtones, graphics, video clips, CRBTS, themes, animations as well as colour logos. Adding up to the innovativeness, the offerings include special features comprising full songs, dialogue tones as well as video ringtones.
People Infocom (Mauj Mobile) CEO Manoj Dawane said, "We have always believed that innovation is the key to success and that is precisely what we have adapted through this association. Considering that U, Me Aur Hum is one of the most looked-forward-to movies of the season, we have attempted to bring the best of the movie to consumers through the mobile medium."
Identifying the expectations from consumers, Mauj Mobile has also launched a romantic game based on the movie’s characters – Ajay and Pia. The company has further spiced up the package with several unique characteristics like dedicated songs and star interviews.
Mauj Mobile is also providing an opportunity to interact with the two celebrities by responding to a set of five questions designed by Devgan.