MUMBAI: The Anurag Basu directed Metro releases worldwide on 11 May, 2007 with a three continent premiere that includes metros Dubai, London, Melbourne and Mumbai.
To add to the buzz around the film, Band Metro – a melting pot of musical talent that comprises Metro’s music director Pritam, James, Soham, Suhail will set out on a four city tour across India in cities like Kolkata, Delhi, Pune and Bangalore, where they will perform live at theatres, clubs and pubs to give the audience a slice of the film through music, which is touted to be an integral part of the film storyline.
The film has already garnered brand associations worth Rs 22.5 million (Rs 2.25 crore), says producer UTV.
Says UTV executive vice president marketing, distribution and syndication Siddharth Roy Kapur, “We plan to take Metro across the globe as it’s the story of people living in a metro, they could be anywhere in the world. Thus keeping this universal theme in mind, we will premiere the film across prominent metros of the world like Dubai, London, Melbourne and Mumbai, backed by a whole host of marketing blitz.”
The visual aspect of Metro life will be captured by a photo exhibition to be held in Mumbai. Photographers across Mumbai and Delhi have taken snapshots, depicting life in metropolises, which will be auctioned later. Also on the Metro wagon are brands like Shaadi.com and Lenovo that will run contests and promotions around the release of the film.
The film stars Shilpa Shetty, Shiney Ahuja, Kay Kay Menon, Konkona Sen Sharma, Sharman Joshi and Kangana Ranaut, and is about the ‘thrills and shrills of being a metro citizen’.