MIPTV: Shemaroo focuses on films, animation, lifestyle content

MUMBAI: Shemaroo Entertainment is all set to showcase a variety of content at MIPTV 2009 – right from films and animation to lifestyle content to suit international audiences

Shemaroo is negotiating several deals to syndicate its existing catalogue of more than 600 mainstream Bollywood movies, spanning across different genres and also several award-winning titles; for sales across various regions.

On the animation side, Shemaroo would also be syndicating animation series Tina & The Magical Alphabets and Fruit Salad. Additionally, the company will also distribute Jungle Tales animation TV series, which has won the national award for edutainment series in India.

In addition to this, Shemaroo Entertainment will be focusing on selling lifestyle content to do with beauty, living, travel shows and celebrity cuisine among other categories. These include Shilpa’s Yoga, featuring Bollywood actor Shilpa Shetty. Shemaroo will be positioning these at MIPTV for global broadcast and other rights for various international territories.