Mumbai: Online video advertising network Monsoon Ads has entered into a partnership with the Saavn.com network of sites.
Through this partnership, Monsoon Ads will become a preferred video and display advertising provider/aggregation platform for the world’s largest online distributors of Bollywood entertainment content on new media platforms. The agreement allows Monsoon Ads to push display and video advertising on top Bollywood entertainment web sites globally.
Monsoon Ads can now offer advertisers access to over one billion premium online display and video impressions a month, maintaining its position as the leader in online video advertising for the Indian market.
Saavn Inc.co-founder and general manager Vin Bhat said, "We are extremely pleased to enter into this partnership with Monsoon Ads. We like their vision, plans and approach to monetize the Saavn network and drive value through the entire chain".
Monsoon Ads director Harsh Nagpal added, "We look forward to working closely with Saavn to manage innovative campaigns and deliver high return-on investment to our advertisers."