MUMBAI: With its big bang entry into the Rs 650 crore ($ 150 million) Indian home entertainment market in December last year, Moser Baer promised to change the rules of the game.
At the launch, the company had revealed that negotiations were on with several players to acquire copyrights of more than 7000 titles in all major Indian languages.
Five months down the line, the company has achieved its target of 7000 titles, thus boasting of having the largest collection of home video titles in India.
Moser Baer has recently acquired 400 titles from Captain Video, 550 titles from Bombino and 600 titles from Indus. “This makes us the biggest Hindi content owner in the country,” says Moser Baer Entertainment CEO Harish Dayani.
Apart from acquiring content from these companies, Moser Baer has directly acquired close to 200 titles from Venus, producer Shakti Samanta, Shivaji Ganeshan’s AVM amongst others.
WhatÃ¢â‚¬â„¢s more, according to reliable sources, Moser Baer is also in talks with other Indian home video companies for further content expansion.
Moser Baer recently also purchased 100 filmsÃ¢â‚¬â„¢ home video rights at the Cannes Film Festival from companies like American Cinema International, Lake Shore Production and Fantastic Films.
The companyÃ¢â‚¬â„¢s current library now boasts of an array of films like Baazigar, Main Khiladi Tu Anari, Akele Hum Akele Tum, Ghayal, Betaab, Qurbani, Biwi No.1, Khakee, Aankhen and Vaastav to most recent films like Munnabhai M.B.B.S. and Shaadi No 1.
At present, Moser Baer has home video titles of Hindi, English, Telugu, Tamil, Kannada, Bhojpuri, Marathi, Bengali, Gujarati and Punjabi films.
The company aims to have at least 50 per cent market share in the Indian home entertainment market and is steadily moving towards the same.