MUMBAI: Moser Baer India Ltd has launched high-speed BD-R 1-4x high definition recordable discs for the European market at its first ever participation in the IFA Berlin Trade Show. The company is also the first one to announce verification of these products globally.
IFA Berlin Trade Show is one the world’s largest consumer electronics trade shows with over 1000 exhibitors and 200,000 visitors. The exhibition, which runs from 31 August to 5 September 2007, is a trade show for both industry experts and the general public with unique trade visitor services, special events and a comprehensive program for consumers.
Moser Baer India executive director Ratul Puri said, “It is indeed a great pleasure to be a part of one of the world’s largest consumer electronics trade shows. In this exhibition we have also launched our high definition products like HD-DVD and Blue-ray Discs for the European market.”
Moser Baer India voce president sales and marketing Vivek Chaturvedi added, “We are excited about presenting Moser Baer’s high definition products to European consumers through the IFA Berlin show. This is an attempt at understanding early adopters in consumer electronics and then develop / modify product strategy to capture maximum value early in the product life cycle.”