MUMBAI: With an aim to create awareness among the youth about piracy, the Motion Picture Association (MPA) will be distributing comic strips based on the 23-minute documentary titled Whatâ€™s It To Me?: Creativity, Copyright and the People Who Care About Them (And Donâ€™t).
The announcement was made during an anti-piracy seminar at the Law Faculty,
The documentary was screened at the event that also saw the launch of an English-language version of the MPAâ€™s anti-piracy movie trailer. The trailer is aimed at making audiences aware of the laws protecting copyright and at encouraging the public to reject pirated movies found online or on pirated VCDs or DVDs. Titled Whatâ€™s It To Me?, the documentary was partly shot on campus in Delhi University and asked university students there (and in Mumbai and Bangalore) for their views on intellectual property rights and intellectual property theft.
In the documentary, local copyright owner Rakyesh Omprakash Mehra, producer/director of Rang De Basanti, and IPR expert Delhi Universityâ€™s law professor Dr. Raman Mittal weighed in with their perspectives. Delhi University students and faculty members heard the views and different perspectives shared by the present dignitaries.
Speaking at the seminar actor Vani Tripathi said, â€œPiracy levels can only be brought down to manageable levels if the mindsets of people change. They should realise that piracy is a crime which not only kills creativity but also directly impacts the lives of hundreds of thousands of ordinary people who make their living through the film industry.â€
In his speech, the guest of honour U.K. Katna called for a sea change in tackling the menace of piracy. Dr Alka Chawla of the Law Faculty,
Chander M. Lall, Programme Manager, MPA & Managing Partner, Lall & Sethi Advocates said, â€œWe are delighted to have joined with the
This seminar is but one of the latest in the MPAâ€™s continued campaign against piracy.
Col. Anil Nayer â€“ Head of Operations, MPA added, â€œWe are looking forward to partnering with students in our battle against film piracy. The seminar aims to provide more insight to the students on film piracy and create ambassadors for our anti-piracy campaign.â€
In the Asia-Pacific region, the MPA is focused on targeted educational outreach, in particular aimed at university students, delivering the dual messages that piracy negatively impacts people, businesses and national economies, and that intellectual property is incredibly valuable to those same groups.