Mukta Arts takes to Facebook to market Black and White

MUMBAI: In a first of its kind for Bollywood, Subhash Ghai’s upcoming movie Black and White has created an application, aptly titled Kill Terror, on Facebook.

The application will allow people to experience and share their views on terrorism. The application also allows users to enter into a poll on three relevant issues connected with terrorism and they can provide their comments and views on the topics.
 
In addition to participating in the polls and providing views on terrorism, the application also shares moments from the film, pictures, dialogues and personal views from the director. There’s also a chance to win one of the 50 personally signed music CDs by Ghai and Anil Kapoor.

The film opens worldwide 7 March. Directed and produced by Ghai, the film stars Anil Kapoor, Shefali Shah and introduces Anurag Sinha.
 
The application has been created by Katha Films in association with Digital Insight for Mukta Arts Private Limited.

Black and White is a story of a terrorist and his journey to accomplish his only mission in life… a journey that lasts for 15 days in the heart of Old Delhi, a journey that changes his life.   

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