Music channel 9XM hops on to Tata Sky

MUMBAI: INX Media’s music channel 9XM is now available on the Tata Sky Direct-To-Home (DTH) platform.

Tata Sky managing director and CEO Vikram Kaushik said, "Tata Sky prides itself on delighting its subscribers with the best channels and other content across all genres, and we are delighted to welcome 9XM, the world’s biggest Bollywood music channel to Tata Sky. I am sure our subscribers will welcome 9XM in true digital quality to their homes."

INX Media Founder and CEO Indrani Mukerjea said, "We are delighted that 9XM is now available on Tata Sky. We are confident that 9XM will receive the same kind of positive response from Tata Sky subscribers that it has received from Television lovers all over, which has made it the world’s most popular Bollywood music destination."

9XM, which became available on Tata Sky from 14 February, is now available on all of India’s six DTH platforms namely Prasar Bharati’s DD Direct Plus, Tata Sky, BIG TV from Reliance, Sun Direct, Airtel’s Digital TV and Dishtv.