MUMBAI: Social networking website MySpace official launched MySpace India (http://in.myspace.com), a new dedicated community designed for Indian users.
It may be recalled that Businessofcinema.com was the first to report that the rupert Murdoch owned News Corp website would be lauching soon in India and had made its first India appointment by roping in Yash Raj Films marketing head Tarun Tripathi. He joined MySpace in January this year as director marketing and content.
MySpace India recently also appointed Google group sales manager Deep Malhotra as director sales.
The launch was celebrated first in Mumbai with a rock concert event and party on 17 April at Land’s End Amphitheater. On 21 April, MySpace Developer Platform workshop will be held in Bangalore.
MySpace chief operating officer Amit Kapur and MySpace managing director of international Travis Katz are on-site for the official launch and celebratory concert event. The announcement continues MySpace’s rapid expansion which includes a network of 29 international territories.
Katz said, "We will be providing the people of India the tools they need to live their lives online and empower them with a launch pad for Indian creators from developers, to musicians to filmmakers, to showcase their talents on the global stage."
MySpace India will focus on delivering entertainment content through industry partnerships and product innovations including an alliance with Star TV to create an original network television program Campus Star featured on Channel V (http://www.myspace.com/channelv). The new show, currently airing on television in India, is a nationwide college talent competition featuring celebrity judges and the voting MySpace audience.
On 21 April, the MySpace Developer Platform team will be on-site in Bangalore to welcome local developers onto the open MySpace platform. MySpace is committed to working with local developers across India and empowering them with the necessary tools to build applications for the site’s more than 250 million registers users worldwide.
To date, MySpace has hosted local "devJAM" developer workshops in Beijing, Tokyo, Seoul, Sydney, London, Berlin, Seattle, Stockholm, and San Francisco.
"MySpace has become the largest and most dynamic social platform in the world and continues to be a leader in defining the emerging global social web," said MySpace chief operating officer Amit Kapur.
Myspace eyes India; ropes in YRF’s Tripathi