Kalyan Group chairman and managing director T S Kalyanaraman said “We are delighted to have megastar Nagarjuna as our brand ambassador. He is known for propagating quality cinema with clean entertainment. His movies not only rise above the typical commercial movies but also enhance our heritage, rich tradition and family values and these characteristics beautifully weave into our brand ethos.”

Nagarjuna said he is equally excited by the new partnership. He has completed the shoot for the Kalyan Jewellers print, television advertising campaign. The ads will be unveiled in December. Nagarjuna joins the star-studded lineup of brand ambassadors Mammootyy, Parbhu and Shivrajkumar.

The jewellery retailer has a chain of 20 stores spread across the states of Kerala, Karnataka, Tamil Nadu and Pondicherry. Kalyan Group plans to open 21 more stores by end of 2011 which include 7 new stores in the state of Andhra Pradesh.