MUMBAI: NDS has signed a new agreement with Hathway, which will enable Hathway to rapidly accelerate deployment of digital STBs and significantly boost its digital cable TV subscriber base over the next 12 months.
NDS will provide Hathway with a customised, end-to-end solution, to include the sourcing of digital STBs, integration of NDS Conditional Access System (CAS) and middleware, management of the deployment and ongoing maintenance and support.
This latest agreement with Hathway underlines NDS’ long–term commitment to helping customers facilitate the wide-spread adoption of digital pay-TV services in India. It includes NDS’ market leading VideoGuard CAS and MediaHighway middleware, which will enable a host of advanced services and interactive applications for subscribers, and an electronic programme guide (EPG) based on NDS EPG FrameworkTM. EPG Framework will allow Hathway to customise their programme guide in-house and create new revenue streams by incorporating seasonal promotions, advertisements and even personalised subscriber messages.
“Hathway has a history of firsts in the Indian cable TV market, underpinned by NDS technologies, and this programme to accelerate the deployment of digital STBs will have a significant impact on the cable TV market in India. NDS will continue to work closely with Hathway to deliver on the promise of digital pay-TV and provide cost-effective solutions that will enable them to accelerate their digital roll out plans in India.” said NDS senior vice president and general manager Asia Pacific Sue Taylor.
“We are confident that this latest extension to our relationship with NDS will significantly boost our digital cable TV subscriber base. In fact, we expect to double our digital subscriber base by this time next year. NDS’ global expertise in managing end-to-end delivery of digital pay-TV solutions will help us in offering new services and advanced features for a superior viewing experience which in turn will satisfy our subscribers and encourage growth,” said Hathway Cable & Datacom Ltd managing director & CEO K. Jayaraman.