MUMBAI: NDTV Imagine has joined hands with Universal Music and UTV New Media to launch the music of Ramayan on physical and digital formats respectively.
The music of the serial has been composed by Ravindra Jain and has been sung by Kavita Krishnamurthy and Suresh Wadkar amongst others. Universal Music will release the album this month.
UTV New Media, which has the digital music rights of the show, will release the content on digital platform in the form of RBTs, CRBTs, animations, themes and voice.
NDTV Imagine executive vice president business operations and content sales Gaurav Gandhi said, "Ramayan is a show that has established a deep connect with audiences across all age groups. The soulful music composed by Ravindra Jain will now be transformed into ringtones, caller back tones and themes, by which audiences will be able to get a complete musical experience of this great epic. We are excited to be associated with Universal Music and UTV New Media to bring the epic one step closer to millions of its fans as the music of Ramayan has always touched the hearts of the viewers."
Universal Music head of digital business Ashish Joshi added, "The popularity of Ramayan show, combined with the fact that devotional music is the second largest category in digital download space, gave us the impetus to launch the music of Ramayan in physical and digital formats. As the world’s largest music label, we believe in coming up with innovative ideas with each of our products. Living up to our reputation, this is the first time that the music of a TV serial epic is being launched on physical and digital formats simultaneously. We are proud to associate ourselves with NDTV Imagine and UTV New Media to take this initiative forward. We look at this synergy as the right opportunity to take the melodious music of Ramayan to millions of its viewers across the country in all desired formats."