MUMBAI: NDTV Imagine has roped in Rahul Mahajan for marriage reality show Rahul Dulhaniya Le Jaayega. The show is slated to go on air this winter. Mahajan has decided to take the plunge and search for his bride on television through Imagine’s Swayamvar – Season 2.
The search for Mahajan’s ideal life partner begins with a nationwide audition process that starts with a call for entries followed by multi-city meetings and interviews with the shortlisted participants.
NDTV Imagine CEO Sameer Nair said, “It’s back by popular demand! We’re really pleased with the spectacular response to Season 1 of the Swayamvar with Rakhi. What began as idle voyeurism quickly changed into genuine interest and a strong desire for Rakhi to find the right man with whom she could share her life. There was a perceptible change in audience’s perception of Rakhi during the duration of the show. Buoyed by the acceptance, connect and success of the concept, Imagine is pleased to announce the launch of Swayamvar Season 2 with Rahul Mahajan. The show has in many ways become a fulfiller of dreams and we hope to do the same with Rahul, helping him to find his ideal Dulhan. He is someone who already has a connect with the audience at large and we are confident that it will only grow as we proceed!”
Mahajan said, “A lot has happened with me in the last three years. Today is the start of a new chapter of my life a new beginning. I have decided to choose my life partner on Imagine. I truly appreciated the way the sensitivity and seriousness in which Imagine handled Rakhi’s Swayamvar, while still maintaining the elements of entertainment for the TV audience. I’m really looking forward to finding my life partner who I will spend the rest of my life with! ”
Swayamvar Season 2 while following a similar format as its predecessor will have a complete unique spin. 16 men were wooing Sawant, now will 16 ladies woo Mahajan or will Mahajan woo 16 ladies?
The prospective brides will be brought together under one roof and will be put through series of tasks and challenges to uncover the various facets of their personality and beliefs and ascertain their compatibility with Mahajan, assisting him in arriving at his final decision. Along the way, his friends and family will join him, helping him in his quest for his ideal life partner.
SOL Productions Private Limited, who partnered with Imagine for Rakhi Ka Swayamvar, will also produce Swayamvar – Season 2, Rahul Dulhaniya Le Jaayega!