MUMBAI: NDTV Imagine will be launching a new music show called Junoon – Kuch Kar Dikhane Ka in June. The show will be produced by Gajendra Singh’s Saibaba Telefilms.
Junoon will tap into the country’s passion for good music, playing out an exciting contest to decide the country’s most popular genre of music, namely folk, Sufi, and filmy music.
The uniqueness of Junoon is in the individual talent of the contestants, each with a strong grasp of their respective genres, and also that the audience will be voting for a genre of music and not for individual singers.
The show will feature three teams, who will represent a genre each–Sufi Ke Sultan – Sufi music, Maati Ke Lal – Folk music and Bollywood Ke Baadshah –Filmy Music.
Each team will have six contestants and will be mentored by an eminent personality from the music industry, namely Ustaad Rahat Fateh Ali Khan for Sufi Ke Sultan, Ila Arun for folk and Anand Raj Anand for Bollywood.
NDTV Imagine EVP content Shailja Kejriwal said, "In India, we are not just passionate about music, we are passionate about specific genres of music that appeal to us as individuals. With Junoon, NDTV Imagine presents a fresh concept in this popular genre of music talent shows, creating a differentiated experience for our viewers."
Gajendra Singh added, "Junoon will bring out the very strong and popular styles of music especially Sufi and folk in an interesting and unique way. I am very excited about this show, the concept, and working with NDTV Imagine."