Mumbai: Movie rental service BIGFlix and NDTV Imagine have come together to offer Ramayan on broadband website www.broadband.bigflix.com.
The episodes of Ramayan will now be available for viewers not only in India, but also to viewers across the globe for free viewing and/or for download at $ 1.49 per episode. Ramayan will be available on broadband for the first time exclusively to BIGFlix as a 24×7 channel on the site.
The website will also host episodic trailer/promos that will help the viewers to choose the episode they would like to watch or download.
BIGFlix business head Murtuza Kagalwala said, "With a strong loyal audience for Ramayan across the globe, we are confident that our association with NDTV Imagine with regards to this initiative will get us a wider audience worldwide. We will continue to add to our content aggressively with value added user interface services to provide the best of entertainment for all masses across all genres in the coming days."
NDTV Imagine executive vice president business operations and ancillary revenues Gaurav Gandhi said, "At NDTV Imagine, our strategy is to create compelling content that can be distributed across multiple platforms and geographies. After the phenomenal success of Ramayan on NDTV Imagine, this association will help the show to reach out to a whole new base of audiences from across the world. Besides Ramayan we plan to launch other popular shows such as Dharam Veer, Jassuben Jayantilaal Joshi Ki Joint Family and Main Teri Parchhain Hoon on BIGFlix in the coming weeks."
Going forward, BIGFlix and NDTV Imagine also plan to introduce exciting features on Ramayan that will interest their viewers.