MUMBAI: Network18 Media and Investments has raised $21 million equity funding for its home shopping television unit – Homeshop18.
The second stage equity funding waas raised from SB Asia Infrastructure Fund (Saif) Partners, which has invested $16 million and Network18’s venture capital arm Capital18, which invested $5 million.
At its inception in 2006, Homeshop18 had received a sum of $21 million via private equity firm SAIF Partners and Network18.
Homeshop18 was launched in April as a 24-hour teleshopping channel. It has a presence in television, web, catalogue and other media. HomeShop18 has approximately 15000 products across multiple categories spread in 1500+ cities.