Mumbai: News Corporation has launched its three Star India channels Star Plus, Star Gold and Star One on US cable provider Cox Communications’ digital cable platform in Northern Virginia. Each channel is available with individual monthly subscriptions.
The launch represents Star’s first cable distribution deal in the US, while also bolstering Cox Communications’ current lineup of Indian content for viewers across Northern Virginia, which has one of the largest South Asian populations in the US.
"The deal with Cox Communications is an important one because it represents Star’s first opportunity to reach out to cable viewers in the US. We’re confident that South Asian cable subscribers in Northern Virginia will thoroughly enjoy the top rated comedies, drama series, reality shows and Bollywood blockbusters that these three channels showcase on a daily basis. Going forward, we are excited about the prospect of deepening our relationship with Cox to further the distribution of our top-notch channels to other areas throughout the country," said Star senior vice president distribution and sales, head North American and European offices David Wisnia.
"This is another exciting opportunity to give our customers the total communications and entertainment experience that they won’t get with other providers. Customers can watch their favorite programs, in language, right from the comfort of their home," said vice president marketing and sales Christine Pantoya.