CANNES: With over 300 films to its credit, The National Film Development Corporation has been given a shot in the arm, as the government is contributing Rs 210 million to NFDC’s coffers.
The apex film financing, funding and distribution body for the independent producer is being revived again. According to deputy general manager S.D. Pai, the idea is to do it right this time. To begin with NFDC is gearing up to visit all the major markets globally, including MipTV and MipCom in Cannes.
Industry observers feel NFDC has lost some of its former glory due to lack of funds and bureaucratic interference. In a bid to change that, while speaking to Businessofcinema.com in Cannes S.D. Pai said, “We plan to work on projects in the right manner and to bring them to completion”.
NFDC was more or less moribund for the past few years. However, the attitude seems to be improving. Earlier this year, Information and Broadcasting secretary S K Arora had told Businessofcinema.com that with the entire Indian cinema landscape changing and many independent producers coming up to make movies, the plan was to make NFDC more streamlined in order to service the industry better.