Mumbai: NGC Network announced its plans of extending its brand presence In India by introducing four new Nat Geo channels into the country. The channels, namely Nat Geo Wild, Nat Geo Adventure, Nat Geo Music and Nat Geo HD (Hi Definition) will now be available in India along with the core Nat Geo Channel that has already been present in the country for 11 years.
Through the new channels, viewers will be able to access a comprehensive and diverse bouquet of accurate, credible and entertaining programming suitable for the entire family. Present at the launch, National Geographic Channels International (NGCI) executive vice president – content Sydney Suissa and National Geographic Channel managing director – South Asia Nikhil Mirchandani shared their vision of expanding the highly popular and respected Nat Geo franchise in India.
"The four new Nat Geo Channels that we plan to launch in India have already proven to be very popular in countries where they are currently available. Nat Geo Music, Nat Geo Wild, Nat Geo Adventure and Nat Geo HD allow us to expand our commitment to quality programming and to create specialist channels in genres which are at the very heart of the National Geographic brand", said Suissa. He added, "The programming on these new channels will capture the attention of younger audiences eager to stretch the boundaries of their knowledge about the world they live in."
Mirchandani said, "We believe the combination of our core channel along with the new Nat Geo Wild, Nat Geo Music, Nat Geo Adventure and Nat Geo HD channels provide the best possible mix of programming for our viewers and our partners."
He added, "The core channel will continue to expand its successful contemporary science, technology and exploration strands and will be clearly differentiated from the specialist Nat Geo Channels. We are well-known for our commitment to compelling programming across genres and we feel that this is the right time to launch new channels that will cater to the growing public appetite for high quality television viewing."
The plan to launch the new Nat Geo Channels is in alignment with the NGC Network’s strategy to offer its viewers a compelling offering on the DTH platform. As the broadcast environment evolves in the country, viewers will be looking for a bouquet of television offering that is suitable and rewarding for the entire family.
Nat Geo Wild is dedicated to providing a unique insight into the natural world, the environment and the amazing creatures that inhabit it. From the most remote environments to the forbidding depths of our oceans to the protected parks on our doorsteps, Nat Geo Wild will use spectacular cinematography and compelling storytelling to take viewers on unforgettable journeys into the wild world.
Nat Geo Adventure is high on energy and experiential, infusing a fresh feel into adventure and exploration – the signature themes of National Geographic. Whether viewers want to feel the rush of surfing a 20-foot wave or find inspiration from an unpredictable road trip, Nat Geo Adventure delivers compelling stories with impact. More than just a travel channel, Nat Geo Adventure will chronicle people whose life-changing travel experiences have transformed how they see the world and themselves.
Nat Geo Music is a celebration of world music and will fill a significant void in current conventional music offerings and owing to its international scope viewers will be able to explore their world through revolutionary music. Nat Geo Music will take its viewers on a musical journey around the world, broadcasting music videos, concerts, interviews and documentaries with a focus on stories that make music a vehicle for a better understanding and appreciation of today’s global community. Music is an international language and Nat Geo Music will help viewers explore the world through music.
Nat Geo HD: The very best of high-definition television will be presented on National Geographic Channel HD. With the enhanced picture frame composition, sharper picture quality and surround sound system, National Geographic Channel HD will deliver more intimate, closer to life and unsurpassed theatre-like experiences. Featuring world-renowned explorers and cutting-edge filmmakers, National Geographic Channel HD will provide viewers with award-winning documentary programmes, compelling stories of unsurpassed quality and a superior level of credibility that the world has come to expect.