Nick claims third spot in kids’ category

MUMBAI: Kids channel Nick has retained its number three ranking for four consecutive weeks, ahead of Pogo, Disney and Toon Disney.
 
With a TVR of 0.38, Nick’s channel share stands at 19 per cent, which is a growth of 120 per cent, claims the channel.
 
In week 31 to 34, Nick also occupied the top position in terms of time-spent with 119 minutes. Amongst the top 20 airings in the 4-14 yrs old, Nick occupies 5 slots for the week 31 to 34.  
 
According to an official release, in the four-nine years group, Nick is again at the top position with a time spent of 159 minutes and channel share of 21 per cent. In this age-group, Nick occupies six slots in the top 20 airings across kids’ category for the week 31- week 34. 
 
Nick India vice president and general manager Nina Elavia Jaipuria said, “Nick’s fast growth over the last few months is a result of best-in-class content, backed by aggressive marketing and interesting on-ground activation. With concepts like Nick Fundoo Super Star and Nick Chuddy Buddy amongst many others, Nick has innovatively reached out and tickled the imagination of millions of kids.”

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