Komli (www.komli.com), a leading online advertising firm in
The financing will allow Komli to augment its staff and invest in several new technology initiatives planned for 2008. The three venture capital companies have previously been involved with such companies as eBay
The Komli Performance Network and the Komli Premium Network are two of the largest Indian ad networks helping publishers monetize their Indian inventory. PubMatic, a service by Komli, helps publishers optimize the value of their online advertising. In addition, the company recently launched two first-of-its-kind services for Indian advertisers: Search RePlay, a solution that combines search and display advertising to allow advertisers to more effectively target customers; and behavioral targeting, which has proven to increase customer traffic and lead volume for Komli users.
“Komli is an innovative, technology-driven company with an exceptional strategic vision for the future of online advertising in
“We are excited to be joining forces with three investment firms of such repute,” said Amar Goel, CEO of Komli. “Their philosophy and success with cutting-edge Internet companies in the
The online advertising industry is estimated to be Rs 400 crore, growing at 75-100% year over year in