Online gaming eating into primetime: study

MUMBAI: A study conducted on more than 10,000 paid subscribers of Games on Demand (GoD) subscription service on Indiagames reveals that 2007 saw a dramatic increase in the consumption of gaming across age groups and income segments.

Mobile gaming saw a huge jump in numbers coming specially from the smaller towns and at lower price points, while online gaming was able to make a mark with about 3 million gamers. Also, launches of consoles like XBOX 360 and Sony PS3 saw a surge in consumer interest in the gaming space.

Speaking on the study, Indiagames CEO Vishal Gondal said, “The facts and observations from this study are quite exciting for everyone in the gaming industry. The year 2007 has been great and we believe 2008 would be much more exciting. We will definitely see more people budgeting gaming into their spending on entertainment.”

“The study is of interest to marketers across industries as more people are playing during prime time. Also 60% of the gamers are aged above 22 years with working professionals and business people comprising of 34% of gamers. The preachers of In-Game advertising have some thing to munch here,” he added.