Orienta Advertising acquires on-screen rights for Fame multiplexes

Mumbai: Orienta Cine Advertising Pvt. Ltd. has acquired the on-screen media
rights for the Fame Multiplex across India.
Fame has 55 screens in the Mumbai (Andheri, Malad, Kandivali, Dahisar,
Dadar) Nashik, Surat, Anand, Pune, Kolkatta and Bangalore, and the
proposed 44 cinema screens to be set up in Mumbai, (Thane, Ghatkopar,
Vashi, Kalyan) Pune, Vadodra, Bharuch, Ahmedabad Chandigarh, Ludhiana,
Bangalore and Chennai.
"Orienta’s vast experience in Cinema advertising Industry went in its favor for the deal. We are pleased to be associated with Orienta for all our properties across India in the space of on-screen advertising", said Fame Cinemas director Shravan Shroff.
Orienta Cine Advertising directors Ketan Lakhani and Vikram Lakhani said, "We are extremely delighted to have a reputed brand like Fame Cinemas on board amongst our existing stream of established multiplex chains. With this partnership we hope to cater to our client’s needs better and make their brands reach up-market audiences across the country more effectively."