MUMBAI: Panasonic has launched the latest 3D technology in India that affords the viewer to experience, as against mere watching, the film or broadcast. 3D technology reproduces on screen action as we see in real life, making the images more real.
Panasonic has also appointed actress Dia Mirza as its brand ambassador for Eco Ideas.
As part of its series, Dimensions, Panasonic organized a two day conclave, which included experiential zone and live demonstration/presentations at Yash Raj Films Studios to have the film fraternity, including the students, gain firsthand knowledge of 3D movie making, post production, exhibition and what the audience will experience.
Panasonic India president Daizo Ito said, “Panasonic has been the harbinger of new technology for several decades now. With the Indian creativity getting applauded across the world, it becomes imperative for Panasonic to make available the latest movie making and broadcast technology in India.”
Panasonic India director marketing Manish Sharma added “Given the increasing success of 3D internationally, we are happy to bring this technology to the movie-makers and broadcasters, and the audiences in India. We take pride in our association with the Indian film fraternity, and this latest technology innovation will serve to further strengthen the relationship.”
Dimensions will travel across India and entail a 3D movie-making contest for students of leading film & television institutes all over India. Dimensions endeavors to free the imagination of film-makers and allow their creativity to be showcased in more compelling ways. Dimensions will culminate in November with a jury comprising eminent film-makers choosing the winners of the movie-making contest.
Panasonic brand ambassador Eco Ideas Dia Mirza said, "I am supporting Panasonic to spread awareness on how technology can support the environmental cause. The 3D products are not only high on technology, but are eco friendly also."
Karan Johar said, “I am so excited that the 3D technology is now available to film makers like myself. It will literally add a new dimension to our storey telling and creative expression. We all acknowledge the influence of this medium and with 3D captivating the audience so much more, there is going to be a new revolution in movie making. And am sure the next 3D blockbuster movie like Avatar is going to come from India.”
The Film & Television Producers Guild of India president Manmohan Shetty said, “I am thankful and congratulate Panasonic on this initiative. Dimensions will serve to broaden the knowledge on 3D movie making of the entire film fraternity, including among the training institutes and the students.”