Pantaloon Retail India Limited (PRIL) in association with Filmkraft launched the ‘Krrish Merchandise’ in Mumbai today.
This is the first time that an Indian film merchandise will be manufactured and marketed in India through the organized retail format. Krissh marks the entry of the ‘Super Hero’ in India as till now none of the characters in any Indian movie came under the genre of ‘Super Hero’. The movie is a sequel to Koi Mil Gaya, which was a superhit, when released a few years back.
The range of Krissh merchandise consists of Krissh dolls, masks, key chains, colouring books, activity books, rainwear, school bags, shirts, t-shirts and many other interesting items which are targeted at kids. The entire range of Krissh merchandise will hit the markets from June 13 onwards, in a phased manner, in all Pantaloon, Big Bazaar, Food Bazaar, and Central mall.