MUMBAI: Pantaloon Retail has tied up with Yash Raj Films for merchandising opportunities for its latest release Ta Ra Rum Pum.
Pantaloon has created special Ta Ra Rum Pum themed merchandise across numerous categories including apparel, accessories, toys, stationery, luggage and plastics, which will be available in stores upto 15 May 2007, across various Pantaloon retail formats including Big Bazaar, Pantaloons Fresh Fashion, Depot, Central, Food Bazaar and Fashion Station.
The merchandise available at Pantaloons Fresh Fashion stores primarily includes specially designed Ta Ra Rum Pum themed apparel – T-shirts, shirts, bottom wear, blouses, shorts, frocks and skirts for men, women and kids (boys and girls). At Big Bazaar, apart from apparel for boys and girls; toys (such as remote controlled racing cars, friction cars, track sets); school bags; lunch boxes; water bottles; sippers; mugs; are also available. Stationery items such as compass boxes, geometry sets, notebooks, key chains, colouring and activity books are available at Depot standalone stores and shop-in-shops at Big Bazaar.
The entire range of Ta Ra Rum Pum merchandise is priced from as little as Rs 19 for a compass box up to maximum of Rs 999 for a fashionable denim. Prices for most of the merchandise, range from Rs 199 to Rs 599.