Mumbai: Paramount Films India has sold the distribution rights of Universal Pictures’ The Mummy: Tomb of The Dragon Emperor (Mummy 3) to Percept Picture Company on a revenue sharing basis. The movie is releasing worldwide on 1 August.
These distribution rights are inclusive for all India, except South and the size of the deal is said to be around Rs 6 crore. Mummy 3 is amongst Paramount’s most awaited movie for this year.
Paramount Films India general manager Sarabjit Singh confirmed the deal but refused to divulge details on the amount. Singh said, "The Mummy and The Mummy Returns grossed Rs 33 crore and Rs 26 crore respectively at the box office in India. Now, Mummy 3 is releasing with 550 prints across all India in English, Hindi, Tamil and Telugu languages."
The advertising and promotion spends are to the tune of Rs 1.5 crore across the mediums of TV, outdoor and radio.
Percept Picture Company IPR and distribution head Ashok Ahuja added, "Mummy is a big brand to be associated with, The Mummy and The Mummy Returns have also done very well and we are hoping the third part will also do well. We will release the movie with 350 prints in North India."