Percept casts IPL Miss Bollywood in 24×7 Raftaar

MUMBAI: Percept Picture Company will be casting IPL Miss Bollywood winners for their forthcoming film 24×7 Raftaar.

The movie is directed by Shamin Desai and stars Emraan Hashmi, Aditya Pancholi, Neha Dhupia and Sagorika Ghadge.

24×7 Raftaar details the life of an acclaimed TV reporter at a news channel.

Percept Picture Company CEO Navin Shah said, "Bollywood has always appealed to the world. IPL has done a highly commendable job. IPL Miss Bollywood is a huge property and we are excited to associate with them. Yes the winner and runner up will come to India in August for the promotion and shoot of the film."

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