Percept consolidates group; targets Rs 28 billion revenue

MUMBAI: Percept Holdings, which owns and operates 20 different companies in the entertainment, media and communications sector has set up a blue-print for an aggressive growth plan in the coming months.

Having achieved a capitalized billing of Rs 20 billion (Rs 2000 crores) in FY’08, Percept Limited targets a 40 per cent growth to achieve an estimated capitalized billing of Rs 28 billion (Rs 2800 crores) for the financial year ending March 2009.

In a recently concluded restructuring exercise, the company has renamed its lead operating and holding company as Percept Limited and brought in its operating brands as divisions. Joint Ventures and offshore entities will remain at the subsidiary (investment) level.

KPMG India was consulting advisors to the entire restructuring process.

Under the new structure, seven group companies viz. Percept Picture Company (PPC), Percept Profile India, Perspectrum, PDM India, Percept Out-of-Home, P9 Integrated and Percept Talent Management (PTM) have come together as divisions of Percept Limited.

Percept/H, Hakuhodo Percept (HPPL), AMO Communications, IBD India, Percept Swift, Percept Gulf, PDM International, Clea PR, Percept Profile Gulf, Allied Media, Percept Knorigin and Media Agency Middle East (MAME) are now the subsidiaries of Percept Limited.

This change was in keeping with the evolving and dynamic changes in the environment and the growing scale of the entertainment, media and communications domain.

Percept Limited president-corporate affairs Ajay Upadhyay said, "The Entertainment, Media and Communications industry is witnessing a benchmark growth and offers a great opportunity for the services sector and well organized players. Percept has proven its capabilities in the last 24 years as a private player and is now poised for the big leap."

Percept has a team of 1200 people and 62 offices in India and the Middle East.

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