Percept joins hands with Shiamak Davar for dance initiative

MUMBAI: Dance maestro Shiamak Davar and Percept have come together to launch four entertainment and dance based initiatives with the ultimate goal of making a social difference. This initiative will also see Davar directing his first feature film called Dancer.

Currently the projects in the pipeline include a feature film, a CSR activation program, a large format event and a television show.

G.O.D. (Go on Dancing) is a ‘dance for a cause’ event to be organized on the World Dance Day, 29 April, 2011. The event will see participation from celebrities from different walks of life shaking a leg to support a cause. This event will be televised and incorporate India’s first ever Dance Awards.

Slumgod Dance Championship is a CSR activation. This national level dance competition will give a platform to the six million children from the slums. This initiative will hunt for talented slum kids from across the country and give them an opportunity to showcase their talent. Winners will get training from Shiamak and an opportunity to showcase their talent on a global platform.

I Believe with Shiamak is India’s first ever dance chat show to be hosted by Davar, who will invite celebrities from Bollywood, sports and other disciplines to chat on their life, passions and their dancing encounters.

Dancer will be Davar’s directorial debut with a film based on dance. The film will be a story of an underdog who becomes an achiever with a help of a mentor. It’s also a story of relationship between a mentor and prodigy. The feature film will have cameos by Bollywood celebrities that have been trained by Shiamak.

Davar said, "This association represents the future of the Dance Entertainment industry and I am extremely enthusiastic about taking this step forward with Percept. Dance has been the driving force in my life for the past 25 years and today I stand prepared to give back using that very force."

Percept joint managing director Shailendra Singh said, "Shiamak is the Guru of contemporary dance in India and Percept is extremely happy to put in all muscle to make a social difference with a talent of his caliber.”