MUMBAI: Movie piracy has now become hi-tech. While T-Series, which holds the audio and video rights of Krrish, managed to save Rs 40 million (Rs 4 crores) via anti-piracy raids conducted by T-Series Public Performance License president M M Satish; this time round the scenario has changed.
With the release of Sajid Nadiadwala’s Jaan-E-Mann and Farhan Akhtar’s Don, the distributors of pirated Bollywood DVDs and VCDs have taken the hi-tech route to hoodwink anti-piracy cells. They have stopped smuggling pirated master prints of the movies and are instead downloading them through private coded cyber sites uploaded from
T-Series holds the audio and video rights of both movies. According to Satish, the makers of Jaan-E-Mann and Don have suffered losses to the tune of Rs 650 million (Rs 65 crore).
“Jaan-E-Mann and Don are the first Bollywood movies to be distributed on the net and has already created ripples in film industry, resulting in a loss of Rs 650 million,” says Satish.
“We have reported this to the cyber crimes cell. Since they are operating from outside