MUMBAI: Film production house Pritish Nandy Communications has put together a book, which is an exhibition of some of its work over the past six years.
The book, titled The Search for a New Indian Cinema – A PNC Book, will be available exclusively at Crossword from 15 December and features a variety of work emanating from the PNC art studio, celebrating PNC films like Kaante, Pyaar Ke Side Effects, Jhankaar Beats, The Mystic Masseur, Bollywood Calling, Just Married, Chameli and Hazaaron Khwaishein Aisi.
It has been designed and put together by the PNC design studio and shows how brand PNC has evolved as one of Bollywood’s biggest and most successful brands through a portfolio of new cinema.
The book covers the six year journey during which PNC has emerged from a television content company into one of Indian cinema’s creative and innovative film makers, now diversifying into animation movies and boutique theatres as well. The book focuses on their journey thus far and offers a visual treat.
