MUMBAI: HLL brand Rexona deodorant has announced Preity Zinta as its Indian brand ambassador.
A new media campaign featuring Zinta has just taken off.
Says Hindustan Unilver Ltd Deos marketing manager Shubhranshu Singh, “To my mind, brand Rexona and Preity are a perfect fit given the complete synergies in attributes like confidence, achievement orientation and readiness to capitalise on unexpected opportunities.”
The Rexona roll on deo is available in two editions – Free spirit for women and Ice Cool for men. The TVC for will be launched on 1 March with a print campaign.