Prime Focus appoints Constantine as director global mkting

MUMBAI: Prime Focus Group has appointed Michael Constantine as director of global marketing. Reporting to CEO Namit Malhotra, he’ll be instrumental in the development of the company’s market and brand positioning, helping to build the group’s business and reputation worldwide and oversee partner and supplier relationships. Recent Prime Focus credits include feature films such as Quantum of Solace and Red Cliff, documentaries such as Man On Wire and The Beckoning Silence, and commercials for Landrover, Givenchy and Citroen.

Michael is a senior marketing communications professional, with experience in international agency management (Leo Burnett, BBDO), new business and top-level multi-national and local client relations. As a former Marcom agency head Client Service & Business Development and then CEO, Michael has worked with some of the world’s leading US, European and Asian blue-chip clients including: P&G, Coca-Cola, Pepsico, Diageo, Cadbury’s, McDonald’s, Kellogg’s, Warner Lambert, Philip Morris, Moet Hennessy, Cathay Pacific, Ricoh and Fedex.

In a career which has taken him from London to Tokyo, from Athens to Manila , from Milan to Hong Kong, he has developed a truly global perspective on business.

"Michael’s appointment reflects our commitment to strategically organizing and marketing our brand on the global stage to win more assignments from existing client partners, to reach important new clients, and to identify and tap fresh revenue streams. Michael’s wider strategic perspective will ensure we continue to differentiate ourselves and maximize opportunities for growth," said Prime Focus Group CEO Namit Malhotra.

Michael will split his time between Prime Focus’ facilities in London, India and North America, working closely with specialist division heads in each region.

"In this challenging period for the industry, Prime Focus is committed to delivering even greater strategic value for our client partners – when they most need it,"said Michael. "By leveraging our unique global capabilities in three world time zones, we can provide imaginative, proactive and timely solutions. Our pioneering resourcing model, integrated facilities and services ensure the delivery of a superior level of service aligned with a highly competitive pricing structure."