Mumbai: Pond’s has appointed Bollywood actress Priyanka Chopra as the new face of Pond’s across all the brand’s ranges in India. As brand ambassador, Chopra will play a key role in brand and product communication across various platforms on television, in print and outdoor media.
Hindustan Unilever Limited general manager, skin care Venkat Sridhar said, "There is a perfect fit between Priyanka Chopra and Ponds – their timelessness and their ability to touch the lives of millions of women which makes this an ideal association."
Chopra added, "Being the face of Pond’s is a big honor for me. It makes me nostalgic, as I have used Pond’s as a child. The brand has become extremely international; these are international range of products being offered to you. They not only look different they feel different on your skin."
Ponds will soon be globally relaunching itself in a brand new avatar with holistic face care solutions.