MUMBAI: Priyanka Chopra’s calendar was so busy last year that she had to squeeze time between shooting shifts for films to accommodate her various ad campaigns. The actress has seven big brands to her name like Ponds, Lux, Sunsilk, Nokia, Tag Heuer, J. Hampstead and Hero Honda.
Today, most big names want to rope in Priyanka. Percept Talent Management, which is handling Priyanka’s endorsement deals, is getting a lot of offers, but with the recent slump in the fortunes of the global market, brands are finding it difficult to fork out big monies.
However, Hindustan Unilever does not seem to be affected and will shoot with the actress for a new commercial. Says our source, "Priyanka will be shooting end of January for a new Lux commercial and like all her campaigns, it will be an all new Priyanka with a new look for 2009."