MUMBAI: PVR Ltd has forayed into Ahmedabad by launching its first multiplex at Acropolis Mall.
The six screen multiplex will have a seating capacity of 1349 seats and will provide a digital movie experience. With this launch, PVR’s total screen count has increased to 136 and the company has extended its presence to 18 cities across the nation.
The launch in Ahmedabad is a part of PVR’s organic growth strategy of pan India expansion and increasing its presence pan India.
PVR chairman and managing director Ajay Bijli said, "The opening of our cinemas in Ahmedabad gives me great pleasure as we bring the unique PVR experience to this city. This is a firm and important step for our aspiration to become the Number One Cinema brand in the hearts and minds of all Indians. We benchmark all aspects of our cinemas against the best in the world and we pride ourselves in bringing the finest movie viewing experience to patrons in India. And while we will look to extend our footprint across the country we will also continue to deliver this very unique experience without any compromise on quality."
PVR joint managing director Sanjeev Kumar added, "We are ecstatic about launching in Ahmedabad; the city is a rising centre of infrastructure, education, information technology and modern industries. It is the cultural and commercial heart of Gujarat and much of western India. With the launch of PVR Cinemas in Ahmedabad we aim to provide customers world class entertainment and a completely new movie viewing experience backed by PVR’s strong technical expertise. We foresee an emerging entertainment market in Gujarat and it was thus important for us to expand our operations here."