PVR to launch Entertainment City in Noida; targets 5 more in three years

MUMBAI: Film exhibition company PVR is planning to launch an entertainment city in Noida.

The PVR Entertainment City will be a part of the Logix shopping centre, which is being developed at Logix City Center in Noida and will take 30 months to develop.

A similar format will be introduced across cities of Hyderabad, Bangalore, Chandigarh, Pune and another location in NCR over the next three years.

Logix City Center is a mixed use development project comprising shopping, office towers, entertainment and luxury hotels, which will be a first of its kind concept in India. Logix City Center is spread across an area of 1.2 million square feet. The project is in the planning and design stage.

The PVR Entertainment City launched in partnership with the Logix Group will be spread over two floors in the shopping centre with a total area of 150,000 sqft. It will comprise of a 15-screen multiplex, 24 to 28 lane bowling alley, an ice skating rink and food courts.

PVR chairman and managing director Ajay Bijli said, “We are extremely delighted to announce the launch of the first ever PVR Entertainment City in India. The Entertainment City will be a mecca of entertainment in the NCR region as we will house all our formats under one roof. This is a huge step forward for us to realize our dream of becoming an integrated entertainment company. Our innovations are driven by our customer’s aspirations and I am sure that this new format will be well received by our patrons.”

PVR group president Pramod Arora added, “The PVR Entertainment City will be a complete retail entertainment format, which will showcase the best of lifestyle entertainment, leisure and casual dining formats. We at PVR have been progressively leveraging the synergies of our various brands to expand into the space of retail entertainment. The success of PVR Blu-O has acted as a catalyst for us to doggedly pursue this format. PVR Entertainment City will create new benchmarks and will be a one-stop shop for all your entertainment needs. It will be the ultimate fun destination for the entire family.”

Logix Group chairman and managing director Shakti Nath said, “Logix City Center and PVR Entertainment City will be the finest entertainment and shopping destination in India. We have also signed one of the best hotel operators of the world to manage both hotels in Logix City Center. This will be a green building complex, which will be at par with best of the buildings in New York and Las Vegas.”

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