Mumbai: Pyramid Saimira Group inaugurated the Pyramid Saimira Summit Cineplex in Bukit Merthajam, Malaysia recently. The three-screen Cineplex is equipped with state-of-the-art infrastructure and a combined seating capacity of 703 seats.
The inauguration of the Cineplex coincided with the worldwide release of Rajinikanth’s Kuselan.
Pyramid Saimira Group chairman & managing director P. S. Saminathan said, "We forayed into Malaysia a little over a year ago with the objective of creating a vertically integrated theatre chain in Malaysia. We are very happy that Malaysia has evolved into a huge market for the entertainment industry. Through our screens in Malaysia, we hope to re-define the entertainment options that are available for the people here. Our screens will offer English, Malay, Chinese, and Tamil content for the viewing masses here."
With the inauguration of Pyramid Saimira Summit Cineplex, 13 screens will be owned by Pyramid Saimira, with a combined seating capacity of 4215 seats across its screens in Kuala Lampur, Butterworth, Bukit Merthajam, Melaka, Kluang, Johor Bahru and Seremban. Pyramid Saimira set up the Pyramid Saimira Theatre Chain Sdn. Bhd, a joint venture between Pyramid Saimira Theatre and Asian Integrated Industries, Malaysia, in April 2007.
The entity was formed to further digitalize screens across Malaysia, and to encourage local film production in Malay, Chinese, and Tamil languages, apart from distribution of Indian and English films.