Race to have highest screenings in India: UTV

Mumbai: Tips Industries’ Race, being distributed by UTV, will have the highest number of shows ever screened in India with 3600 shows per day in multiplexes.
Starring Anil Kapoor, Saif Ali Khan, Bipasha Basu, Katrina Kaif and Akshaye Khanna, the film will release worldwide with more than 1250 prints. The movie will be seen across 1300 screens in India, of which 450 are digitals. In the overseas market it will release almost in 300 screens with 56 in UK, 118 in the US, 30 in the Gulf, 14 in Australia and the balance in the rest of the world.
UTV Motion Pictures (UMP) has always believed in aggressive marketing and distribution of their films. "Race is one of the most awaited releases of the year and we are releasing it during the festive season. We have worked hard with the producers, exhibitors, partners, the media, brand associates to ensure it gets an unprecedented promotion thrust and the widest possible distribution penetration worldwide", says UMP director Siddharth Roy Kapur.

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