This cluster would include RBNL’s variety entertainment channel BIG Magic and 92.7 BIG FM’s network of 11 stations in the cluster. As part of his role, Pandey will be responsible for the overall functioning of the businesses in the Central India region, in functions that would range marketing and sales, managing the P&L and overseeing the product development and implementation of plans in the region.
Prior to joining RBNL, Pandey served as general manager (regional head) at MetLife Insurance. In his new role, Madhukar will report to RBNL EVP marketing Anand Chakravarthy.
“We are very pleased to have someone who brings a hands-on approach to running a business as well as creativity, on board RBNL. Madhukar will lead BIG Magic and 92.7 BIG FM’s operations in the highly competitive and growing central Indian market. With his unique depth of experience in the region, I am sure he will contribute enormously to help take the company to greater heights,” said Chakravarthy.