MUMBAI: Mumbai Indians – Duniya Hila Denge Indians and RED FM have got together in a historic partnership to bring alive all the excitement, fun and frenzy for the cricket enthusiasts across the city of Mumbai.
Red FM Mumbai is all set to support the home team and enable Mumbaikars to get familiar with the Mumbai Indians.
Indiawin Sports director Kaushik Roy said, "We are very exited about this league and we feel that the people of Mumbai have the spirit to bring in the excitement and energy into the game. That’s why they are called the Mumbai Indian Paltan – people who can single handedly make the Mumbai Indians win every Match. With the innovative ideas from Red FM, we are convinced that the Mumbai Indians will have a huge fan following right through the tournament."
Red FM national marketing head & station head (Mumbai) Anuj Singh said, "Red FM represents all that is Mumbai and when it comes to supporting the home team the Mumbai Indians we will leave no stones unturned! Through our partnership with the Mumbai Indians we strengthen our brand promise of providing interesting and innovative content to our listeners."
Over the next few days, Red FM will help Mumbaikars get to know their team through Red FM- Yeh Kis Khet Ki Mooli hai, wherein each Mumbai Indian will be introduced in the context of where he’s from, what are his special skills, how he feels about being a Mumbai Indian and so on. The station will also help the team recruit the ultimate support group – the Mumbai Indians Paltan.
Red FM RJs will be chatting with the team’s superstars such as Sachin Tendulkar and Harbhajan Singh. Listeners will get the chance to reach out to the Mumbai Indians on the Red Mike and win exciting merchandise. Red FM will also hold a unique contest called ‘Red FM Sab ke Sab PL,’ where 10 lucky Red FM listeners will be given a chance to watch the Mumbai Indians in action along with the Red FM crew. And if that’s not enough, Mumbaikars will be able to catch the Mumbai Indians Anthem first on Red FM.
Red FM will also unveil a surprise for Mumbaikars, this Sunday, when the Mumbai Indians play their first match of the series.