Reliance ADAG’s BIG Broadcasting signs up AsiaSat 3S

MUMBAI: Reliance Anil Dhirubhai Ambani Group’s (ADAG) BIG Broadcasting has joined hands with Asian broadcast satellite AsiaSat 3S for its bouquet of television channels, which are slated to launch later this year. An agreement has been signed for one C-band transponder on AsiaSat 3S.

In an effort to boost and strengthen the group’s presence in the media and entertainment space, Reliance AADAG is using the C-band transponder to broadcast its bouquet of channels. Services will include general entertainment channels, movie channels, and music channels across languages and a host of other differentiated offerings.

Reliance BIG Broadcasting COO Ashutosh said, "One of our key objectives is to offer our audiences a unique, world class and unprecedented TV viewing experience. Placing our satellite television services on AsiaSat 3S, Asia’s premium platform for satellite television enables us to establish in the shortest time possible a seamless broadcast network accessing all our targeted cable homes. By using AsiaSat 3S, we gain immediate access to all cable head ends across India. We are proud to have AsiaSat as our partner as it offers us a large audience access across the country that fully supports our aggressive broadcast plans."

AsiaSat CEO Peter Jackson added, "BIG Broadcasting is an impressive addition to AsiaSat’s expanding list of blue-chip customers. We are thrilled to be selected as the satellite partner of one of India’s most dynamic and biggest broadcast ventures. It is evident that AsiaSat offers real value to premium broadcasters who look for service quality and access to their target markets in the Asia-Pacific."

"India’s media sector is flourishing at an astonishing pace. AsiaSat has been serving the Indian media market since the early 90s and continues to play a contributing role in its rapid expansion. The potential of the Indian market is enormous as we all know, while the country’s economy continues to flourish, our clients will expand and diversify their service offerings. Our commitment to providing premium service to Indian broadcasters shall remain in the years to come," he added.