Mumbai: Reliance Big Entertainment has acquired a majority stake in US based Willow TV (www.willow.tv), which is a portal for live internet streaming of all major cricket events from across the world.
Willow TV, headquartered in Sunnyvale, CA, is popular with South Asians, Australians, South Africans and English cricket fans. In 2007-08, Willow TV streamed all major cricket events live, including the Indian Premier League, along with Australian, South African and English International cricket.
Reliance Big Entertainment president Rajesh Sawhney said, "The acquisition of Willow TV is in line with our strategy to strengthen our presence in the global markets and reinforce our Group’s presence in new media. Not only is there considerable scope to expand the size, scale and scope of Willow TV portal, we are also looking at launching a Video-Box Service which will seamlessly integrate cricket, movie and television content on the Television Screen which would give our audience great choice and enhanced viewing experience. There is a considerable synergy between Cricket from Willow TV, Movies from Bigflix.com, and telecom services from Reliance Communications."
Willow TV co-founders Vijay Srinivasan and Sameer Mehta added, "We are very happy to be a part of the Reliance ADA Group and excited at the prospect of scaling up the business manifold. There is complete convergence of vision between Willow and Reliance Big Entertainment. The synergies from the ecosystem will enable us to offer a significantly superior product to our consumers across three screens: PC, Mobile and TV."