MUMBAI: Reliance BIG Home Video, has released Sherlock Holmes on DVD, VCD and Blu-ray.
Sherlock Holmes is available on Blu-ray, in English for Rs 299, DVD in English (2-Disc Special Edition) for Rs 599, while the English VCD is priced at Rs 299 and Hindi VCD at Rs 99. Sherlock Holmes on DVD comes with a bonus disc which contains exciting additional scenes of the movie, such as Ba-ritsu: A Tutorial, Perfecting Sherlock’s Accent, Powers of Observation and Deduction.
The Home Video launch of Sherlock Holmes has been supported by innovative marketing programmes like : retail activity, in the form of a clue-based game across 20 leading retail outlets across the country. A lucky customer can, by way of three steps, win exclusive Sherlock Holmes merchandise worth Rs 799. The game has been designed to test the Sherlockian instincts of the customer along with know-how on this popular character.
The DVD release will be supported by an extensive week’s radio campaign, on radio partner RadioCity across six cities – Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata.